Our series
of papers

As a spin-off of the University of Basel, we work at the intersection of science and practice. The inspiration and foundation of our strategic advice always results from the scientific examination of practical problems. In turn, our scientific work is shaped by our practical experience. Thus, within the bruhnpartner network and at the Universities of Basel and Hohenheim, new knowledge is constantly being generated, which we would like to share with practitioners.

In our series of papers, we therefore provide you with current publications from our network on the topics of service management, brand strategies, satisfaction management and organizational development. These articles give you an overview of current subjects, serve as inspiration for new projects, or can provide guidance for decision-making and practical implementation.

Enjoy reading our articles!