bprepared on the focus topic of sustainability
The second edition of our magazine bprepared is out! In focus: Sustainability as a driver of successful business models. For long gone are the days when companies should regard sustainability as a "necessary evil". Now it's about making an active contribution to our future through concrete design.
But of course, sustainability is not the only topic on the agenda. In the current issue, we also look at the dimensions of successful experience value management, we look at the state of smart services in companies, and we take a look at the successful launch of the 21st year of MAS Marketing and Business Development at the University of Basel.